Veronica Beard
Social Media & Digital Content Intern
Summer 2024
During my time at Veronica Beard, I gained hands-on experience in social media strategy, content creation, and digital performance analysis. Here’s how I contributed and what I learned:
Content Creation & Editing:
Designed and edited engaging visuals using Photoshop and InShot.
Produced short-form videos with Premiere Pro, focusing on trends and storytelling.
Created TikTok content aligned with current trends, such as "Day in the Life" and behind-the-scenes videos from photoshoots.
Let’s go viral!
Over the summer, my video featuring Veronica Beard’s bleached Carhartt jacket took off on TikTok. We partnered with the creator behind the custom design, inspiring a similar style in the fall collection.
Photoshop Favorites.
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OOTD layflat.
To showcase the Tennis Collection, we shared curated layflats that captured the essence of its sporty-chic style.
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Pinterest-esque Memes.
For holidays like the first day of summer, VB creates tailored memes for their audience. Here’s one I designed that aligns with the brand aesthetic and resonates with our clientele.
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Spotted.
We elevated our Spotted VB Instagram stories by featuring celebs wearing Veronica Beard, enhanced with our signature custom VB font for a polished touch.
