Distance Makes the Heart Grow Stronger
This campaign was created as a month-long initiative for Heart Health Month, aimed at empowering postmenopausal women to take control of their heart health. Combining research, strategy, and creative outreach, the campaign demonstrates my ability to craft audience-specific messaging and leverage social media for engagement.
Designed a month-long campaign targeting postmenopausal women during Heart Health Month.
Analyzed successful campaigns to identify gaps and develop targeted engagement strategies.
Learned from past campaigns to create a more inclusive and sustainable approach.
Applied behavioral theories to inspire action and foster community engagement.
Developed engaging content and social media strategies to drive participation.
Outlined metrics to track engagement, participation, and campaign impact effectively.
Emphasized empowerment, community connection, and measurable impact in campaign execution.